Besenzoni also joins Together We Boat, the new brand born from the alliance between Mase Generators, GenSet, HP Watermakers and precisely the Sarnico-based company, officially presented during the last Boot in Düsseldorf.
The last German fair was the occasion to officially present the partnership between Mase Generators, GenSet, HP Watermakers and Besenzoni , four historical companies in the nautical sector that have given birth to the brand Together We Boat.
The union of these leading internationally active Italian boating companies is aimed at enhancing and expanding the scope of customer support through a single, solid and collaborative front that boasts a competitive advantage through shared technical and human resources.
The cooperation between the different competencies of the four companies will make it possible to offer a wider range of products and services, with high-level consulting , thanks to the optimization of resources, skills and know-how. In addition, this new partnership aims to implement innovative solutions and improve the ability to quickly adapt to changing market needs. This synergy fosters greater flexibility and speed in responding to emerging challenges, positioning the companies involved at the top of the boating industry.
Together We Boat thus aims to enhance the group’s strength in the market and also to strengthen each company’s customer relationships by offering simplified access to a wide range of expertise and resources.
“Becoming part of this alliance represents an opportunity for us to grow and compare ourselves directly with other like-minded companies,” says Giorgio Besenzoni, CEO of Besenzoni. “Finding useful and beneficial solutions for the end customer obviously remains at the core of our commitment, along with the desire to put innovative ideas into practice and create a positive impact in the market.
“The driving motive behind the Together We Boat initiative – underlines Luigi Foresti, President of Mase Generators and GenSet – is to pool experience and managerial and product expertise in order to maximize, through the commercial and technical management of the most qualified customers, the market share presence of our brands.”
“Unity is strength, and while our histories and identities remain intact and indelible,” concludes Gianni Zucco, co founder of HP Watermakers, “our 4 companies have decided to overcome that psychological barrier of Italian companies that do not know how to team up, creating something never seen and experienced before at these levels. By moving together on so many fronts with our joint sales and service force, we are able to offer all shipyards in Europe and around the world the package with all our products, quickly and competitively.”
Mase and GenSet
The two companies, belonging to the same group that can be traced back to the Foresti family, offer a wide range of marine gensets for a wide variety of applications, from recreational to commercial and military, including partnerships of excellence with the most established system makers that offer the most advanced solutions in terms of diesel electric and electric installations with power ratings that can be modulated from 100 up to currently 500 kW.
The product range portfolio is matched by a widespread international sales and service network that is continuously updated and trained to offer the best service to the relevant customers.
